How can a CFO help to increase sales?


Sales can be increased by other methods than just selling more stuff to the same people. They can be increased by analysing competitor pricing and introducing regular price increases. They can be increased by proper calculation of markup and margin… a very common mistake that has a bad effect on not just sales but profit too.
‘Non Financial KPIs’ are vital to increased sales. A CFO can help you to determine what they should be and set up systems for tracking and reporting.