Proactive focus on Cash Flow is advantageous because it eliminates the constant worry of struggling to pay bills on time and being hassled by supplies, landlords, bankers etc.

By understanding how Cash Flows into and out of the business and at what rate, you are able to then manage the situation, rather than being a victim of it.  

It’s not ‘rocket science’ you just need to focus some proactive attention on it.  If you want to grow your business, you absolutely must have good Cash Flow management in place to succeed.