This means customised reporting and a properly set up chart of accounts in your system.
Many business owners focus lots of attention on making sales. This is great, but if they’re not profitable sales, the benefit can be lost by the time any of it gets to the bottom line.
Increased sales are generally driven by a set of ‘non financial’ KPIs, such as marketing activity, leads generated, opportunities/appointments generated, sales conversion rate etc.
Sales can be increased by other methods than just selling more stuff to the same people. They can be increased by analysing competitor pricing and introducing regular price increases.