Strategic CFO Advice For Growing Australian Businesses

Improve profit. Strengthen cash flow. Make better business decisions.

For over 30 years, CFO On-Call has helped business owners and leadership teams understand what's really driving their financial performance and turn those insights into practical strategies for growth.
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30+ years of experience | 51% average profit increase for regular clients*

Financial Clarity For Better Business Decisions

As your business grows, the financial decisions become bigger and more complex.

Is profit keeping pace with revenue? Are your margins where they should be? Is too much cash tied up in the business? Can you confidently fund your next stage of growth?

CFO On-Call provides experienced CFO-level advice to help you answer these questions and act on the opportunities behind your numbers.

We work alongside business owners and leadership teams to improve financial performance, strengthen cash flow and build a more profitable, valuable business.

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Corporate Advisory That Moves Your Business Forward

Financial reporting tells you what’s happened. Strategic CFO advice helps you decide what to do next.

Our CFOs combine financial expertise with commercial experience to identify opportunities, challenge assumptions and support better business decisions.

Improve Financial Performance

  • Increase profit and business value
  • Optimise cash flow
  • Pricing and costing
  • Systems and process improvements

Plan What’s Next

  • Cash-flow forecasting
  • Growth planning
  • Financial modelling
  • Finding and managing growth funding

Make Better Decisions

  • Strategic financial advice
  • KPI reporting
  • Financial sounding board
  • Finance team oversight
  • Business exit planning
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Increase your profits with our Complimentary Profit & Cash Flow Health Checklist.
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More Than Financial Support. A Strategic Partner In Your Business.

A CFO doesn’t just manage the numbers — they help you act on what those numbers really mean. We work alongside your leadership team to help you:

  • Improve profitability — strengthen margins and stop profit leaks.
  • Release cash — free up cash that’s tied up in the business.
  • Plan growth — model the numbers before you commit.
  • Make confident decisions — turn complex data into clear actions.

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Where Does A CFO Fit Into Your Finance Team?

Bookkeepers

  • are great at keeping records but not at interpreting the information.
  • to achieve better business performance is beyond their scope – at this point you need CFO experience.

Accountants

  • are great at managing compliance and minimising tax, using historic numbers to report on state-of-play, but often
  • they don’t have the commercial knowledge and experience of a CFO.
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Our CFOs have created an average of

51% profit
increase

for our regular clients.

With our exclusive ‘Seven Key Numbers Analysis’ tool, we can quickly help identify improvements to significantly boost your profit and cash flow.

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Small Changes To The Right Numbers Can Have A Big Impact

You don’t always need significant sales growth to improve financial performance.

CFO On-Call looks at seven key financial drivers to identify where changes could improve profit, release cash and strengthen your overall financial position.

  • 1 Sales Growth
  • 2 Cost of Goods
  • 3 Overheads
  • 4 Accounts Receivable
  • 5 Inventory / WIP
  • 6 Pricing
  • 7 Accounts Payable

What could improving these numbers mean for your business?

Using an illustrative $10m turnover business, small improvements across these areas could deliver:

$477,860 Estimated annual profit improvement
$554,260 Estimated cash released
$27,851 Estimated annual finance cost saving
$1,059,971 estimated first-year cash benefit*

Illustrative estimates based on typical assumptions for a $10m turnover business. Actual results vary depending on industry, margins and operating model.

Our CFOs Have Proven Experience Across Many Industries

With our exclusive ‘Seven Key Numbers Analysis’ tool, we can quickly help identify improvements to significantly boost your profit and cashflow. We have created an average of 51% profit increase for our regular clients.

Printing & Manufacturing

Focus on improving systems, pricing, profit margins and equipment utilisation.

Trades

Focus on improving systems, labour utilisation, job profitability, profit margins markup, work in progress and quotes
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Mechanical Engineering

Focus on equipment and labour utilisation, job management, profit margins, processes and systems
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Professional Services

Focus on sales, cash flow forecasting, profit margins, job management, processes and systems
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Freight Transport & Logistics

Focus on systems, processes, equipment utilisation, job management, profit margins
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Building & Construction

Focus on labour utilisation, profit margins, job management, processes and systems
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Wholesale and Distribution

Focus on equipment and labour utilisation, stock management, profit margins, return on inventory investment, systems
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High Tech

Focus on equipment and labour utilisation, job management, profit margins, processes and systems
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What Our Clients Say

“He has taken the pressure off me. Net profit is growing and I’m confident our strategy can be implemented and turned into reality. I’m now living the dream - running the business remotely.”
Mike Brewill
CEO Velocity Electrical
“We have the useful information we need to make the financial and business decisions at the right time. Our CFOs input has led to a 27% improvement in profitability.”
Greg Jaques
GM Nolans Transport
“I was flying by the seat of my pants and not always enjoying the ride. One day great - the next day chaos. I was always putting out fires. I don’t want to go forward without my CFO On-Call. His blood is worth bottling!”
Richard Ching
CEO of QME
“I’ve now got the confidence to grow the business. I’ve got lots of ideas about business direction and his input is great. Our CFO On-Call is a valuable asset who helps with the planning and ensures cost effectiveness.”
Francis Vigliante
CEO of BRI
“My CFO has provided me with a fantastic insight into the KPIs that really drive my business. We now have a better understanding of smarter pricing and the type of work that provides better margins.”
Kerry Matthews
CEO Powerex
"We are immensely grateful for Lianne’s expertise and dedication in bridging the gap between our aspirations and financial realities. We wholeheartedly endorse Lianne to any organisation seeking to enhance their financial acumen and drive tangible results."
Drs Fiona Scholz and Sam Crothers
Veterinary Dermatology Specialists
"As National Group grew rapidly, our internal finance capabilities were stretched beyond capacity. Matt stepped in, introduced strong rigour to our accounting processes, and built detailed modelling and forecasting to give us clear visibility of our future position.Since working with CFO On-Call, we’ve achieved year-on-year profitability growth, and a significant part of that is thanks to Matt and the team. He’s responsive, fully integrated into our business, and brings real structure and discipline to our financial practices."
Richard Waite
General Manager

Trusted by businesses across Australia & NZ

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Ready To Make More Of Your Numbers?

Get experienced financial and commercial advice to help improve profit, strengthen cash flow and make more confident decisions about what’s next for your business.

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