Meet the Perth CFOs
Think of us as your Financial Co-Pilot, taking responsibility for your business numbers and financial challenges, so you can drive your business and make money.
If you want to improve profit and cash flow in your business I can make it happen.
The financial side possibly isn’t where you want to spend your time, however the results of accurate measurement and ‘plain english’ explanation of what they mean, is vital to business survival and growth capacity. The ‘numbers’ in business aren’t just the results, they are the ‘non financial’ KPIs that DRIVE the results. I can help set them up, automate gathering of KPIs and work with you to manage them for improvement.
Streamlining systems and operations to achieve efficiency and better results are my passions. Once your business is systemised and profitable, focus can then shift to growth or eventual sale, achieving independence for you, the business owner.
For 23 years I’ve worked with business owners to achieve financial confidence and freedom. Being the ‘right hand financial man’ for my clients allows them to focus on what they do best…running their business and making good returns.
I would welcome the opportunity to learn about your business goals and help you and your team to achieve them.
Book in your private and FREE 45 minute ‘Profit Accelerator Session’ with Murray today to get better profit and cash rolling in ASAP.
We have an understanding of our business like never before! We now have accurate Key Performance Indicators (KPIs) which means we can make informed business decisions and grow the company profitably at every turn.
Warwick Glendenning, CEO
Power Systems Consultants Group
If you are working frantically in your business, it really doesn’t matter how busy you are – it is crucial to take the time to work on your business to ensure that all the effort is worthwhile. Our CFO On-Call is invaluable in guiding and supporting us around financial hazards.
Lesley, Peter & Joshua Turner, Directors
I can’t speak highly enough of John and CFO On-Call. I would recommend them to any business owner because we don’t know about this stuff. We don’t have the time to do an accounting degree, but we need someone to guide us. I’m now living the dream – running the business remotely! The internet has freed me up to work remotely. Everything is in the cloud now and CFO On-Call plays a big part as my Virtual CFO!
Michael Brewitt, Director
Velocity Electrical, Construction
We now have the useful financial information we need to make informed financial and business decisions at the right time. His input has led to a 27% improvement in profitability.
Greg Jacques, General Manager
My CFO On-Call Michael came in and implemented a range of new systems and reports that we still use today. I now have a P&L which I can read and actually understand! Michael’s great at putting things into layman’s terms and helping us make sense of complex concepts. And his value doesn’t just stop at numbers – due to his commercial background he has also been a great asset to us in terms of recruitment and managing staff.
Jenny March, Owner
Before engaging CFO On-Call, the bank wouldn’t support me, so debtor financing was my only option. CFO On-Call set up our new management reporting and forecasting, and the bank changed their mind. Since then, we have grown total revenue by 17%, increased gross margins from 17% to 37% and improved debtor days by 36%. We’re going from strength to strength!
Peter Deverall, CEO
Safa Glass, Brisbane