Service businesses rely on selling time, expertise and intellectual capital. The big question in this type of business is “Are you selling all the hours you’re paying for?”

You may be paying staff for say 38 hours per week, however you’re only able to bill out their time for a fraction of that time.  They get involved in doing all kinds of other things that can’t be directly billed to clients.

The key to profitability is systems and processes to ensure staff are working on maximum billable activities.  It’s not that staff don’t want to do this… it’s often the systems aren’t there to support them to achieve higher productivity.

The other big issue is understanding the ‘true cost’ of staff that needs to be covered by the charge out rate to clients.  Also the rate needs to cover any fixed overheads… plus a profit.  All of this can be tricky to work out and keep track of, if you don’t have good systems in place. 

Great results are achievable with the help of CFO professional services. By sourcing high-quality work at an affordable, contractually based price, Virtual CFOs are readily equipped to help your SMB scale.

A few of the benefits commonly associated with CFO professional services include:

1. Accuracy

Rather than relying on inefficient workflows or frustrating software, experienced CFOs drastically reduce your risks of human error. This is especially helpful for brands in engineering industries.

2. Profitability

You’ll know exactly what your business is making – and how much it might make in the future. Achieve confidence in your profit forecasts by getting detailed reports from industry experts.

3. Forecasting

Feel more in control of your business’s future by forecasting its potential. CFO professional services allow companies to reliably scale their service-based business.

Regardless of who you are and what you sell, your business will be stronger with ongoing CFO professional services. Give your business the groundwork for success with Virtual CFOs from CFO On Call.

Remote areas are no problem for our Virtual CFOs Australia Wide. Whether your business is in Mackay, Melbourne, Brisbane, Sydney, Perth, Newcastle or any regional area, we can provide an outsourced CFO service to meet your needs.

A CFO On-Call can work with your services business online when it makes sense and in person when you need it.

GET THE Benefits of working with a Virtual CFO with Professional Service Business Experience

Just like any other business, service businesses rely on a good reputation, so tight systems that support staff to do the best job create a positive work environment, which leads to happy clients.

As you can see, CFO professional services for high-tech industries are absolutely essential. Not only do they guide growing brands through the process of streamlining profits, but they prepare them for changing needs and evolving trends as well. And with the help of a Virtual CFO, your business will be even better equipped to take on the future.

Benefits of working with a CFO for Service Businesses

  1. Systems to track staff productivity create confidence, better sales and profit
  2. Accurate costing and ‘mark-up’ calculation, ensures the right pricing for profit
  3. Target and KPI setting provides certainty and clarity for business owners and staff
  4. Clearly laid out Budget ensures overall business profitability and higher value

Do you need greater certainty in the financial outcome? SMEs who could only dream of hiring a CFO are now able to take advantage of a CFO On Call.

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confidence to grow

Simple, accurate and timely reports to guide you to the right decisions.

increased profit

If your overall profit is made up of too many losers and not enough profitable lines you could be missing out.

cash flow results

‘Non financial’ information is what drives profit and Cash Flow results.

Boost Efficiencies

Analyse how things work and find ways to save time and money.

Need a cash flow breakthrough? Order a copy of your FREE book today!
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We can help your businesses with:

Increase Profits
Most importantly, regular clients make a 51% improvement in profit.
Secure Bank Loans
Banks are more cautious than ever about lending money to businesses large and small. We’re experienced dealing with lenders and how they look at potential borrowers.
Manage Business Cash Flow
Whether you're looking to grow your business, have growing pains, issues with cash flow management can severely limit your business growth capacity.
Financial Modelling
Get a summary of your company's expenses and earnings to calculate the impact of future decisions and planning.
Cash Flow Forecasting
A Cash Flow Projection sets out the ‘peaks and troughs’ in the future of your cash position
Key Financial Reporting
Track, analyse and report your business income to examine resource usage, cash flow and more.
Business Exit Planning
Most business owners want to sell or exit their business one day. The question is what will it be worth and how can you maximise the value?
Strategic Financial Advice
Have an expert help with pricing, costing, margins, targets, interpreting management accounts
Growth Planning
A Virtual CFO can help you with growth and profit planning and can prepare projections for your bank or lender.
Systems & Processes
If you want to be freed up from your business, you need systems in place. Getting yourself, as business owner, ‘off the tools’ is vital to growing your business.

Meet the Professional Service CFOs

Think of us as your financial co-pilot providing clarity and confidence so you can drive your business and make money.

We have created an average of 51% profit increase.

An Outsourced CFO is a corporate gun; an elite financial freelancer available 24/7 to meet any business’s needs as they arise. These CFOs engage with clients in the most effective way, accessing accounts and spreadsheets via cloud-based programs and dispensing their advice over video streaming services like Skype or WhatsApp, as well as in person. In this way, duplication is cut, along with transport costs and time spent travelling to and from face-to-face meetings.

Read Case Studies


“We have the useful information we need to make the financial and business decisions at the right time. Our CFO’s input has led to a 27% improvement in profitability.”
Greg Jaques
GM Nolans Transport
“My CFO has provided me with a fantastic insight into the KPIs that really drive my business. We now have a better understanding of smarter pricing and the type of work that provides better margins.”
Kerry Matthews CEO Powerex
CFO = Matt Bliss
“He has taken the pressure off me. Net profit is growing and I’m confident our strategy can be implemented and turned into reality. I’m now living the dream - running the business remotely.”
Mike Brewill
CEO Velocity Electrical
“We’ve already made improvements of six figures! Our CFO On-Call’s experience has made a huge difference to our bottom line. He’s streamlined our processes and efficiency to better use our systems and people.”
Rodney Frost
Group GM lamson Paragon Group.
“I was flying by the seat of my pants and not always enjoying the ride. One day great - the next day chaos. I was always putting out fires. I don’t want to go forward without my CFO On-Call. His blood is worth bottling!”
Richard Ching
“I’ve now got the confidence to grow the business. I’ve got lots of ideas about business direction and his input is great. Our CFO On-Call is a valuable asset who helps with the planning and ensures cost effectiveness.”
Francis Vigliante

let’s get started

Virtual CFO’s Australia Wide. Tell us about your financial challenges. We can talk by phone, online or in person.

Call 1300 36 24 36


How much does a Virtual CFO cost?
Generally a Virtual CFO charges vary based on your business objectives and size. A good Virtual CFO will deliver many times their cost in improved profit, Cash Flow and business value. They should be able to identify ‘quick wins’ straight away for a business. You don’t need to supervise them… they walk in and identify quickly what needs fixing… after a brief discussion with a business owner.
Why do I need a Virtual CFO when I have an accountant?
Generally a Virtual CFO charges vary based on your business objectives and size. A good outsourced CFO will deliver many times their cost in improved profit, Cash Flow and business value. They should be able to identify ‘quick wins’ straight away for a business. You don’t need to supervise them… they walk in and identify quickly what needs fixing… after a brief discussion with a business owner.
How do CFO services help with Business Growth Guidance?
Business Growth can be a tricky time for business owners.  The resources required to achieve sustainable growth needs careful consideration.  It’s tempting to think that growth in sales will fix everything else, however CFOs have experienced situations where this definitely isn’t the case! With business growth comes a need for extra cash to cover more sales, extra resources e.g. premises, wages, stock etc. to deliver more sales.  This needs to be carefully understood and the cash requirement factored in.  Extra funds may need to be sourced externally and a CFO can help ensure a business gets the funding it needs.  A Virtual CFO acts as a facilitator with lenders/investors to answer their questions and present the business as an attractive proposition for them.

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