The Reality of Business Exits and Due Diligence

The problem

Many profitable businesses still sell for less than owners expect.

Not because of poor performance —
but because buyers see:

owner dependence
unclear or undefended numbers
uncertainty about sustainability

Buyers protect themselves by discounting price, adding conditions, or renegotiating during due diligence.

Why exit planning matters earlier than you think

The biggest value losses don’t happen at settlement —
they happen before and during due diligence.

Once buyers are involved:

leverage drops
structural issues are hard to fix
discounts become permanent

Exit planning 12–24 months out gives you options and control.

Book your exit triage call

Our approach To Business Exits

We help owners:

see their business through a buyer’s lens
identify where value will be discounted
reduce risk before going to market

This work is about protecting value, not selling services.

 

Step 1: 15-minute Exit Triage Call (free)

A short, confidential conversation to:

understand your exit timing
assess owner reliance
identify obvious buyer risks

No selling — just clarity.

➤ Book your Exit Triage Call

Step 2: Value Readiness Review (paid)

A fixed-fee review that shows:

where buyers are likely to discount value today
which risks matter most
what to fix over the next 12 months

Designed for owners who want to be prepared, not surprised.

Step 3: Exit-Focused CFO Support

For owners who want to actively:

reduce owner dependence
make earnings defensible
prepare for due diligence
protect the sale price

This is execution-focused CFO work aligned to an exit timeline.

The best time to protect your business value is before buyers are involved.

Book your Exit Triage Call

Understanding what impacts the value of a business is a great start to working at improving it.

No matter how much you love what you do, the right business exit strategy and smart planning is critical to successfully completing a commercial sale. Consider these points:

  • Finding good value advisors will help you to avoid potential pitfalls.
  • If you’re willing to work with third parties for business exit strategy planning, you may save yourself from expensive problems down the road.
  • Business exit planning is strategic. That is, the stronger your business succession and exit strategies are, the safer your business exit will be.

So plan well beforehand i.e. ideally a couple of years, to give you time to build it up. Think of it like renovating an old wreck of a house. If a renovator buys it, you will sell it for less. If you renovate it yourself, you will reap the rewards. An unrenovated business sells for much less than one in tip top condition.

Here’s how to be proactive about business exit planning. Get expert advice on:

  • Determine the value of the business in its current state with a CFO.
  • Determine a future ‘aspirational’ value for the business.
  • Set a plan to fill the gap between current and aspirational value.
  • Implement the plan to reach a better business value.

At CFO On Call, our CFOs get business exit strategy and planning right. Partnering with our pros, you can create an ideal plan, identify backups and chains of command, and outline a solution that works in tandem with your brand. The sooner you begin your business exit strategy planning, the closer you’ll be to closing out this chapter of your business venture.

Benefits of working with CFO On Call for your Business Valuation:
  • Our in-depth approach of what value there is in a business differs from other Valuation methods in the market that just take averages of similar business sales win the past – without a detailed understanding of the business they are valuing.
  • We identify abnormal and one-off things in your accounts to ensure the valuation is an accurate reflection of normal business operations.
  • An added bonus of benchmarking your business to your industry averages from thousands of business valuations performed – giving you insight into where things are going well and areas that could be improved

CFO On-Call can work with you online when it makes sense and in person when you need it.

Remote areas are no problem for our Virtual CFOs Australia Wide. Whether your business is in Mackay, Melbourne, Brisbane, Sydney, Perth, Newcastle or any regional area, we can provide an outsourced CFO service to meet your needs.

Complete our Free Business Risk and Value Driver Assessment and schedule a time with one of our CFOs to discuss the potential for improvement.

Together, we’ll empower you with the knowledge and strategies needed to elevate your business’s value.

let’s get started

Virtual CFO’s Australia Wide. Tell us about your financial challenges. We can talk by phone, online or in person.

Call 1300 36 24 36

FAQs about Business Exit

How will I find the patience and energy to do another few years in my business?

We had a client recently who sold their business for about double what they thought it was worth. When we first began conversation with them they were exhausted and ready to exit the business. When we explained the value of just another two years to build up the value prior to the sale, they decided it was well worth the effort to create the ‘first class’ retirement they now enjoy.

Isn’t my business just worth what someone is willing to pay?

The sad fact is that most business owners overvalue their business, due to their emotional, time and money investment over sometimes many years. On the flip side a potential buyer looks at it as a cold hard business transaction that needs to deliver the right return on investment. Unfortunately there is often a big gap between the two numbers. There is a great opportunity to build up the value someone is willing to pay if the business is set up with a business sale in mind. When a business is in severe Cash Flow stress, this is a very useful tool. It enables you to manage the situation on a daily basis. You can see when you are able to pay people based on the daily balance. It shows where you need to speed up funds coming into the business e.g. chase customers for payment or inject funds from shareholders or outside lenders/investors.

What’s involved in ‘Due Diligence’ and why should a buyer be concerned about it?

Due Diligence is analysis that is performed by someone looking to buy a business. It delves into just about every aspect of the business with particular focus on financial results. During this process buyers are looking for reasons to reduce the sale price for the business. It pays for sellers to do their own Due Diligence well beforehand to fix any issues that could have a negative impact on the value of the business.

You then need to put in place a process for proactively managing these ‘levers’. Each one needs a project of its own and someone in charge of it to ensure it happens and they are accountable.

Your Cash Flow Forecast is your ‘bible’ for improving Cash Flow. It’s the proof in black and white on how things are progressing.

Why do I need to do ‘Exit Planning’ – can’t I just hand the business over when I get paid?

Exit Planning is a big job. If you want to get the best value when you sell your business and a smooth handover to new owners it needs serious planning and implementation. There’s an old saying “You can’t sell your head!” Many business owners have all the knowledge in their head and they need to extract that knowledge into systems that can easily guide others to run the business. Often a final payout for a business is dependent on a smooth handover so you don’t want to jeopardise that.

My cash flow is a bit tight… how can I pay the fees of a CFO?

We often find money sitting in the wrong place i.e. not in business bank accounts. There are quite a few places it can be. We’re happy to discuss them with you and help you to move the funds more quickly into your business bank account, so that you can more easily pay all your expenses and grow your business more efficiently.

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