Understanding what impacts the value of a business is a great start to working at improving it

No matter how much you love what you do, business exit planning is absolutely critical to successfully completing a commercial sale. Getting the right business exit strategy consulting is an important part of the process, followed by the right business exit strategy planning for best results.

Business succession and exit strategies are used to help commercial leaders secure their legacy with an ongoing succession of leadership for their beloved company. There are many benefits to consider:

  • Business exit planning is vital. Sourcing the right kind of business exit strategy consulting will help you to avoid potential pitfalls.
  • If you’re willing to work with third parties for business exit strategy planning, you may save yourself from expensive problems down the road.
  • Business exit planning is strategic. The stronger your business succession and exit strategies are, the safer your business exit will be.

Business succession and exit strategies need to be planned well beforehand i.e. ideally a couple of years, to give you time to build it up. It’s a bit like selling an old wreck of a house. If a renovator buys it, you will sell it for less. If you renovate it yourself, you will reap the rewards. An unrenovated business sells for much less than one in tip top condition

If you want to be proactive about business exit planning, get expert advice on:

  • Determine the value of the business in its current state
  • Determine a future ‘aspirational’ value for the business
  • Set a plan to fill the gap between current and aspirational value
  • Implement the plan to reach a better business value

At CFO On Call, our skilled Australian CFOs have specialised in professional business exit strategy consulting for many years. Partnering with our pros, you can create an ideal plan, identify backups and chains of command, and outline a solution that works in tandem with your brand. The sooner you begin your business exit strategy planning, the closer you’ll be to closing out this chapter of your business venture.

Remote areas are no problem for our Virtual CFOs Australia Wide. Whether your business is in Mackay, Melbourne, Brisbane, Sydney, Perth, Newcastle or any regional area, we can provide an outsourced CFO service to meet your needs.

A CFO On-Call can work with you online when it makes sense and in person when you need it.


Purchasers of a business perform ‘due diligence’ and will use what they learn to drive down the price. It’s best to perform your own ‘due diligence’ and fix the issues, so they can’t justify asking for a discount.

Do you need help to plan for your businesses future and improve the business valuation, perhaps for a larger sale? You can get this advice without hiring a full time CFO.

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Virtual CFO talking to a client

Understand your starting point

Current business valuation facilitation – understand your starting point

Improve your business valuation

Value improvement strategy – target for improved valuation

Improve profit with a strategy

Profit improvement to increase valuation

Improve systems and processes

Systems and operations improvements to reduce reliance on current owner presence

CFO On Call can help businesses with exit planning including:

Increase Profits
Most importantly, regular clients make a 51% improvement in profit.
Key Financial Reporting
Track, analyse and report your business income to examine resource usage, cash flow and more.
Business Exit Planning
Most business owners want to sell or exit their business one day. The question is what will it be worth and how can you maximise the value?
Strategic Financial Advice
Have an expert help with pricing, costing, margins, targets, interpreting management accounts
Growth Planning
A Virtual CFO can help you with growth and profit planning and can prepare projections for your bank or lender.
Systems & Processes
If you want to be freed up from your business, you need systems in place. Getting yourself, as business owner, ‘off the tools’ is vital to growing your business.
Increase your profits with our Complimentary Cash Flow Template.
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We have created an average of 51% profit increase.

A Virtual CFO for hire is a corporate gun; an elite financial freelancer available 24/7 to meet any business’s needs as they arise. These CFOs engage with clients in the most effective way, accessing accounts and spreadsheets via cloud-based programs and dispensing their advice over video streaming services like Skype or WhatsApp, as well as in person. In this way, duplication is cut, along with transport costs and time spent travelling to and from face-to-face meetings.

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Experienced With A Range of Industries Australia Wide

With our exclusive ‘Seven Key Numbers Analysis’ tool, we can quickly help identify improvements to significantly boost your profit and cashflow. We have created an average of 51% profit increase for our regular clients.

Printing & Manufacturing

Focus on improving systems, pricing, profit margins and equipment utilisation.


Focus on improving systems, labour utilisation, job profitability, profit margins markup, work in progress and quotes

Mechanical Engineering

Focus on equipment and labour utilisation, job management, profit margins, processes and systems

Freight Transport & Logistics

Focus on systems, processes, equipment utilisation, job management, profit margins

Building & Construction

Focus on labour utilisation, profit margins, job management, processes and systems

Wholesale and Distribution

Focus on equipment and labour utilisation, stock management, profit margins, return on inventory investment, systems


“He has taken the pressure off me. Net profit is growing and I’m confident our strategy can be implemented and turned into reality. I’m now living the dream - running the business remotely.”
Mike Brewill
CEO Velocity Electrical
“We’ve already made improvements of six figures! Our CFO On-Call’s experience has made a huge difference to our bottom line. He’s streamlined our processes and efficiency to better use our systems and people.”
Rodney Frost
Group GM lamson Paragon Group.
“We have the useful information we need to make the financial and business decisions at the right time. Our CFO’s input has led to a 27% improvement in profitability.”
Greg Jaques
GM Nolans Transport
“I was flying by the seat of my pants and not always enjoying the ride. One day great - the next day chaos. I was always putting out fires. I don’t want to go forward without my CFO On-Call. His blood is worth bottling!”
Richard Ching
“I’ve now got the confidence to grow the business. I’ve got lots of ideas about business direction and his input is great. Our CFO On-Call is a valuable asset who helps with the planning and ensures cost effectiveness.”
Francis Vigliante
“My CFO has provided me with a fantastic insight into the KPIs that really drive my business. We now have a better understanding of smarter pricing and the type of work that provides better margins.”
Kerry Matthews
CEO Powerex

let’s get started

Virtual CFO’s Australia Wide. Tell us about your financial challenges. We can talk by phone, online or in person.

Call 1300 36 24 36

Virtual CFO Solutions FAQ’s

How will I find the patience and energy to do another few years in my business?
We had a client recently who sold their business for about double what they thought it was worth. When we first began conversation with them they were exhausted and ready to exit the business. When we explained the value of just another two years to build up the value prior to the sale, they decided it was well worth the effort to create the ‘first class’ retirement they now enjoy.
Isn’t my business just worth what someone is willing to pay?
The sad fact is that most business owners overvalue their business, due to their emotional, time and money investment over sometimes many years. On the flip side a potential buyer looks at it as a cold hard business transaction that needs to deliver the right return on investment. Unfortunately there is often a big gap between the two numbers. There is a great opportunity to build up the value someone is willing to pay if the business is set up with a business sale in mind. When a business is in severe Cash Flow stress, this is a very useful tool. It enables you to manage the situation on a daily basis. You can see when you are able to pay people based on the daily balance. It shows where you need to speed up funds coming into the business e.g. chase customers for payment or inject funds from shareholders or outside lenders/investors.
What’s involved in ‘Due Diligence’ and why should a buyer be concerned about it?
Due Diligence is analysis that is performed by someone looking to buy a business. It delves into just about every aspect of the business with particular focus on financial results. During this process buyers are looking for reasons to reduce the sale price for the business. It pays for sellers to do their own Due Diligence well beforehand to fix any issues that could have a negative impact on the value of the business. You then need to put in place a process for proactively managing these ‘levers’. Each one needs a project of its own and someone in charge of it to ensure it happens and they are accountable. Your Cash Flow Forecast is your ‘bible’ for improving Cash Flow. It’s the proof in black and white on how things are progressing.
Why do I need to do ‘Exit Planning’ – can’t I just hand the business over when I get paid?
Exit Planning is a big job. If you want to get the best value when you sell your business and a smooth handover to new owners it needs serious planning and implementation. There’s an old saying “You can’t sell your head!” Many business owners have all the knowledge in their head and they need to extract that knowledge into systems that can easily guide others to run the business. Often a final payout for a business is dependent on a smooth handover so you don’t want to jeopardise that.
My cash flow is a bit tight… how can I pay the fees of a CFO?
We often find money sitting in the wrong place i.e. not in business bank accounts. There are quite a few places it can be. We’re happy to discuss them with you and help you to move the funds more quickly into your business bank account, so that you can more easily pay all your expenses and grow your business more efficiently.

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