Business Cash Flow Management

Are cash flow issues keeping you up at night?

Cash flow can be a headache at the best of times... Whether your looking to grow your business, have growing pains, issues with cash flow management can severely limit your business growth capacity.

There are factors affecting cash flow that, if understood, can make it so much easier to manage cash flow over the long term. The keys to a positive cash flow are:

Understanding what impacts cash flow

Cash flow forecasting to put you in the picture

Planning strategy based on the forecast i.e. ‘What If’ scenarios

The what, where and how of securing external funding (there are more avenues than you might think)

Business Cash Flow Management

Learn how we freed up $260,000 in business cash flow

And improve profit by $126,000, with no extra borrowings! We can do this for your business, It’s what we do!.

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If you want to be proactive about Cash Flow management and eliminate the ‘peaks and troughs’ and headaches, get expert advice on:



Cash Flow Management


Cash Flow Forcasting


Cash Flow planningfixing the issues impacting Cash Flow


Lending Applications help and advice

Download our FREE Cheatsheet

The Best Cash Flow Stress Busters for Business Owner


Eliminate stress and worry around paying bills

Remove Growth constraints ie: you will be able to grow sustainably and with confidence

Free up emotional energy for managing your product/service, marketing, sales, staff and customer management

Business Cash Flow FAQ’s

Business Cash Flow

How can my business improve Cash Flow?

The very best way to improve Cash Flow is to have a clear understanding of what impacts it the most.  The key ‘levers’ of Cash Flow are Sales, Costs & Overheads, Pricing, Customer Payments, Suppliers Payments, Inventory, Jobs in progress, taxes and interest.

You then need to put in place a process for proactively managing these ‘levers’.  Each one needs a project of its own and someone in charge of it to ensure it happens and they are accountable.

Your Cash Flow Forecast is your ‘bible’ for improving Cash Flow.  It’s the proof in black and white on how things are progressing.

How do CFO services help with Cash Flow?

CFOs know how cash moves through a business and how to speed it up or slow it down to suit the situation.  They are totally dedicated to proactive focus on managing cash in a business, to ensure it doesn’t run out and there is enough to handle growth without the headaches.

CFOs are great at facilitating discussions with suppliers, lenders, investors, landlords etc. to negotiate the best possible terms for the business, to maximise Cash Flow effectiveness.

They are also very adept at seeing Cash Flow improvement opportunities quickly.  Due to their decades of experience… they know what to look for to quickly free up cash in any business.

How do I do a Cash Flow forecast?

Usually it’s done on a monthly basis i.e. you note the opening bank balance at the start of the month, plus cash coming in, less cash going out and the resulting bank balance at the end of the month. You can do it for as many months as you like and you will be able to see what should be your bank balance well into the future. Many people do the forecast on a spreadsheet or there are many apps you can use.

Once you’ve put it together, it doesn’t end there! You can work with the numbers to fix any issues, such as a negative balance, if you don’t have an overdraft in place. You can speed up payments from customers, slow down payments to suppliers, inject some of your own funds or borrow externally etc.

How do you manage daily Cash Flow?

The best way to manage daily cashflow is to run a daily Cash Flow forecast.  As per the answer to FAQ re ‘What information is required to prepare a Cash Flow forecast?’  Use this report on a daily basis.

When a business is in severe Cash Flow stress, this is a very useful tool.  It enables you to manage the situation on a daily basis.  You can see when you are able to pay people based on the daily balance.  It shows where you need to speed up funds coming into the business e.g. chase customers for payment or inject funds from shareholders or outside lenders/investors.

My cash flow is a bit tight… how can I pay the fees of a CFO?

We often find money sitting in the wrong place i.e. not in business bank accounts. There are quite a few places it can be. We’re happy to discuss them with you and help you to move the funds more quickly into your business bank account, so that you can more easily pay all your expenses and grow your business more efficiently.

What are the advantages of Cash Flow?

Proactive focus on Cash Flow is advantageous because it eliminates the constant worry of struggling to pay bills on time and being hassled by supplies, landlords, bankers etc.

By understanding how Cash Flows into and out of the business and at what rate, you are able to then manage the situation, rather than being a victim of it.  

It’s not ‘rocket science’ you just need to focus some proactive attention on it.  If you want to grow your business, you absolutely must have good Cash Flow management in place to succeed.

What does Cash Flow mean?

Cash Flow means the flow of cash in and out of a business. It takes into account the timing of cash coming into the business from various sources e.g. sales, loans, tax refunds, interest etc. It also accounts for cash going out of the business e.g. expenses, taxes, dividends, asset purchases etc. The timing of cash movements is different to that of profit and loss. You measure costs against sales when they are made… not when you get paid for them, if you offer terms to your customers. This is where lots of businesses get into trouble. They are making plenty of sales, but they aren’t getting paid quickly enough. On top of that they are paying suppliers, staff, landlords etc. and then end up with Cash Flow squeeze.

What information is required to prepare a Cash Flow forecast?

You need to know:

  • The correct opening bank balance.  This isn’t just the balance that’s on your bank statement, but the reconciled balance, which takes into account any unpresented transactions, such as transfers in and out that haven’t hit your bank account yet.
  • Funds coming in
    • How much is owed to you by customers that you give terms to pay.  You will need to factor in a timeframe for these to be paid.
    • Future expected 
      • Sales and what is the expected time customers will take to pay.
      • Loan funds and interest
      • Tax refunds/grants/subsidies
      • Shareholder/Investor funds 
      • Sale of assets
  • Funds going out
    • How much you owe suppliers that give you terms to pay.  You will need to factor in a timeframe for paying these.
    • Future expected 
      • Expenses e.g. rent, wages, advertising etc.
      • Cost e.g. goods to sell, labour and materials on jobs
      • Taxes due
      • Loan repayments and interest payments
      • Dividends
      • Capital expenditure e.g. equipment
What is meant by Cash Flow forecast?

As explained in the question above, cash moves into and out of the business at various times. A Cash Flow Forecast is a report that lays out when cash will come into and out of the business.

Effectively you are forecasting what will be your bank balance at any given time in the future. It helps you to see the ‘peaks and troughs’ in your cash position, so you can fix the troughs before they occur.

What is the biggest benefit of Cash Flow management?

The biggest benefit of Cash Flow management is that it provides confidence for business owners and management that the business is sustainable.  Many people believe that if they just sell enough… Cash Flow will take care of itself.  This is a dangerous myth!  Cash is required to fund sales i.e. to pay for products to sell before you’ve been paid by customers and to pay for expenses such as wages, rents etc.  If it’s the case that you need cash to fund sales… the more sales you make, the more cash you need.  If this isn’t taken into consideration when a business begins to grow, Cash Flow squeeze is the result.  Growth can actually be the Cash Flow downfall of a profitable business!

What is the difference between Cash Flow and Cash Flow forecast?

Cash Flow is the term used to describe the activity of cash moving in and out of the business. For example cash coming in from sales, loans, interest etc. and cash going out e.g. expenses, taxes, dividends etc.

Cash Flow Forecast is a report that shows the movement of cash into and out of the business, as well as the opening and closing bank balance each day, week, month etc. The Cash Flow Forecast is probably the most important financial management tool in any business. It sets out clearly where the Cash Flow issues will be in the future, which provides an opportunity to deal with it well in advance.

What is the importance of Cash Flow management?

Cash Flow management is the most important aspect of the financial health of a business.  Running out of cash is probably the single biggest contributor to business failure.  Many businesses can be profitable, but if they don’t focus on the issues affecting Cash Flow, they are headed for constant headaches and business failure.

Not being able to pay your bills on time is the biggest problem for many business owners.  It creates anxiety, poor staff morale and limits the ability of the business to grow and prosper.

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Get Business Cash Flow Management Advice and free up some profit in your business. Book your 30 minute call with a financial co-pilot here:

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We have an understanding of our business like never before! We now have accurate Key Performance Indicators (KPIs) which means we can make informed business decisions and grow the company profitably at every turn.

Warwick Glendenning, CEO

Power Systems Consultants Group

If you are working frantically in your business, it really doesn’t matter how busy you are – it is crucial to take the time to work on your business to ensure that all the effort is worthwhile. Our CFO On-Call is invaluable in guiding and supporting us around financial hazards.

Lesley, Peter & Joshua Turner, Directors

Flairs Jewellery

I can’t speak highly enough of John and CFO On-Call. I would recommend them to any business owner because we don’t know about this stuff. We don’t have the time to do an accounting degree, but we need someone to guide us. I’m now living the dream – running the business remotely! The internet has freed me up to work remotely. Everything is in the cloud now and CFO On-Call plays a big part as my Virtual CFO!

Michael Brewitt, Director

Velocity Electrical, Construction

We now have the useful financial information we need to make informed financial and business decisions at the right time. His input has led to a 27% improvement in profitability.

Greg Jacques, General Manager

Nolans Transport

My CFO On-Call Michael came in and implemented a range of new systems and reports that we still use today. I now have a P&L which I can read and actually understand! Michael’s great at putting things into layman’s terms and helping us make sense of complex concepts. And his value doesn’t just stop at numbers – due to his commercial background he has also been a great asset to us in terms of recruitment and managing staff.

Jenny March, Owner


Before engaging CFO On-Call, the bank wouldn’t support me, so debtor financing was my only option. CFO On-Call set up our new management reporting and forecasting, and the bank changed their mind. Since then, we have grown total revenue by 17%, increased gross margins from 17% to 37% and improved debtor days by 36%. We’re going from strength to strength!

Peter Deverall, CEO

Safa Glass, Brisbane

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I’m looking to improve cash flow and learn more about Virtual CFO services:

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