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Trusted by Businesses local to Melbourne
Meet the Melbourne CFOs
Think of us as your Financial Co-Pilot, taking responsibility for your business numbers and financial challenges, so you can drive your business and make money.
Ashley Arnott
VIC CFO
My mission is to provide flexible, innovative, client specific solutions that deliver customers outstanding profit, cash flow and balance sheet performance.
I have a strong background in business consulting and advisory services to a range of SMEs and startups since 2003.
Previously, I was Chief Financial Officer and Company Secretary of The Environmental Group Ltd (ASX listed environmental services group) and have also been employed as interim Chief Financial Officer and Company Secretary at Cytopia Ltd (ASX listed biotechnology company).
My focus is to work with my operating partners to identify improvements that drive businesses forward. I enjoy finding areas of opportunity that will maximise business results and achieve desired business outcomes and objectives.
I have experience in all facets of business including manufacturing, operations, continuous improvement and marketing and sales. I have more than 20 years’ experience in a global commercial setting (including automotive) which allows me to bring forward extensive experience and real-world practical solutions to your business.
I have worked in Australia, Asia and China which could be useful for those wanting to tap into the Chinese market. After working in China for several years, I gained an intimate understanding of how to navigate that market.
The best way to describe myself is to tell you a story about a client…
I helped them to grow sales from $18m to $65m, driven by solid cashflow, receivables and inventory management and business process improvements. I was heavily involved with them to integrate new products and markets, retaining the initial value of the business culture.
We achieved growth with scalable processes for customer experience, sales pipeline management and business intelligence. We were able to automate previously manual processes, as such we were able to maintain admin staffing levels even as sales tripled!
The new admin process was so cleanly built that when the business was acquired, no items of concern were raised in ‘due diligence’ and this meant a very lucrative exit for shareholders.
This is the type of project I relish and I love to see clients achieve growth and greatly improved business value.
What are the benefits?
1300 362 436A quick summary of the benefits to you:
- Access to experienced financial experts: Have the brightest financial brains on hand in an instant via Skype or other online meeting systems, as if they were in the office next door.
- Your time is more flexible: Meetings can be online and at times that suit your busy schedule.
- Growth and planning guidance: A Virtual CFO can help you with growth and profit planning and can prepare projections for your bank or lender.
- Strategic advice: A Virtual CFO can work with you on a realistic financial strategy to improve cash-flow and profit and help guide you and the business towards it.
- Support with navigating complex issues: Have an expert help with pricing, costing, margins, targets, interpreting management accounts and providing you with useful reports that you and your staff can easily understand.
- Seamless systems: Documents can be shared, collaborated on and stored online. Final accounts and recommendations can be presented, just as if you were sitting together face to face.
- Profit growth: Most importantly, regular clients make a 51% improvement in profit. Why not your business? Click here to learn more.
The cost benefit:
- You don’t have to employ someone full-time or part-time to do the same job, freeing you from the responsibilities and on-costs of employment.
- Most of the Virtual CFO’s time input will take place at their home office or online. You won’t be required to provide office space or equipment to accommodate their needs, and they spend little or no time in traffic or travelling. They work more efficiently and cost you less.
- Fewer people in transit getting to and from workplaces is good for efficiency and the planet.
Testimonials
If we aren’t in your area, we can do it virtually!
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