Trusted by Businesses local to Melbourne
Meet the Melbourne CFOs
Think of us as your Financial Co-Pilot, taking responsibility for your business numbers and financial challenges, so you can drive your business and make money.
My mission is to provide flexible, innovative, client specific solutions that deliver customers outstanding profit, cash flow and balance sheet performance.
I have a strong background in business consulting and advisory services to a range of SMEs and startups since 2003.
Previously, I was Chief Financial Officer and Company Secretary of The Environmental Group Ltd (ASX listed environmental services group) and have also been employed as interim Chief Financial Officer and Company Secretary at Cytopia Ltd (ASX listed biotechnology company).
My focus is to work with my operating partners to identify improvements that drive businesses forward. I enjoy finding areas of opportunity that will maximise business results and achieve desired business outcomes and objectives.
I have experience in all facets of business including manufacturing, operations, continuous improvement and marketing and sales. I have more than 20 years’ experience in a global commercial setting (including automotive) which allows me to bring forward extensive experience and real-world practical solutions to your business.
I have worked in Australia, Asia and China which could be useful for those wanting to tap into the Chinese market. After working in China for several years, I gained an intimate understanding of how to navigate that market.
The best way to describe myself is to tell you a story about a client…
I helped them to grow sales from $18m to $65m, driven by solid cashflow, receivables and inventory management and business process improvements. I was heavily involved with them to integrate new products and markets, retaining the initial value of the business culture.
We achieved growth with scalable processes for customer experience, sales pipeline management and business intelligence. We were able to automate previously manual processes, as such we were able to maintain admin staffing levels even as sales tripled!
The new admin process was so cleanly built that when the business was acquired, no items of concern were raised in ‘due diligence’ and this meant a very lucrative exit for shareholders.
This is the type of project I relish and I love to see clients achieve growth and greatly improved business value.
We have an understanding of our business like never before! We now have accurate Key Performance Indicators (KPIs) which means we can make informed business decisions and grow the company profitably at every turn.
Warwick Glendenning, CEO
Power Systems Consultants Group
If you are working frantically in your business, it really doesn’t matter how busy you are – it is crucial to take the time to work on your business to ensure that all the effort is worthwhile. Our CFO On-Call is invaluable in guiding and supporting us around financial hazards.
Lesley, Peter & Joshua Turner, Directors
I can’t speak highly enough of John and CFO On-Call. I would recommend them to any business owner because we don’t know about this stuff. We don’t have the time to do an accounting degree, but we need someone to guide us. I’m now living the dream – running the business remotely! The internet has freed me up to work remotely. Everything is in the cloud now and CFO On-Call plays a big part as my Virtual CFO!
Michael Brewitt, Director
Velocity Electrical, Construction
We now have the useful financial information we need to make informed financial and business decisions at the right time. His input has led to a 27% improvement in profitability.
Greg Jacques, General Manager
My CFO On-Call Michael came in and implemented a range of new systems and reports that we still use today. I now have a P&L which I can read and actually understand! Michael’s great at putting things into layman’s terms and helping us make sense of complex concepts. And his value doesn’t just stop at numbers – due to his commercial background he has also been a great asset to us in terms of recruitment and managing staff.
Jenny March, Owner
Before engaging CFO On-Call, the bank wouldn’t support me, so debtor financing was my only option. CFO On-Call set up our new management reporting and forecasting, and the bank changed their mind. Since then, we have grown total revenue by 17%, increased gross margins from 17% to 37% and improved debtor days by 36%. We’re going from strength to strength!
Peter Deverall, CEO
Safa Glass, Brisbane