Some people think it’s not the place of a CFO or accountant to help increase sales. Wrong!!

The benefits are HUGE… and it’s not just the lower cost.

A CFO works with you to Identify Profit Centres, Identify issues leading to lack of sales, Setup systems to track sales, Manage ‘non financial’ KPIs that drive sales.

Remote areas are no problem for our Virtual CFOs Australia Wide. Whether your business is in Mackay, Melbourne, Brisbane, Sydney, Perth, Newcastle or any regional area, we can provide an outsourced CFO service to meet your needs.

A CFO On-Call can work with you online when it makes sense and in person when you need it.

SALES ARE GREAT…but what does the profit reporting say?

But if they’re not ‘profitable sales’ they will only lead to frustration and eventual cash flow problems. The key to making profitable sales, is to balance charging the right price for your goods and services, as well as managing the costs and overheads to ensure your revenue doesn’t disappear into other peoples’ pockets!

  • Set up KPI reporting and measurement throughout business operations and guide staff
  • Set up ‘non financial’ KPIs to drive sales results
  • Get Early Warning Signs = Key Performance Indicators
  • Accurate costing and pricing to ensure profitability
  • Discussion about results and how they can be improved

Do you need greater certainty in the financial outcome? SMEs who could only dream of hiring a CFO are now able to take advantage of a CFO On Call.

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Virtual CFO talking to a client

confidence to grow

Simple, accurate and timely reports to guide you to the right decisions.

increased profit

If your overall profit is made up of too many losers and not enough profitable lines you could be missing out.

cash flow results

‘Non financial’ information is what drives profit and Cash Flow results.

Boost Efficiencies

Analyse how things work and find ways to save time and money.

Virtual CFOs can help businesses with profit improvement and reporting

Increase Profits
Most importantly, regular clients make a 51% improvement in profit.
Secure Bank Loans
Banks are more cautious than ever about lending money to businesses large and small. We’re experienced dealing with lenders and how they look at potential borrowers.
Business Cash Flow Management
Whether you're looking to grow your business, have growing pains, issues with cash flow management can severely limit your business growth capacity.
Financial Modelling
Get a summary of your company's expenses and earnings to calculate the impact of future decisions and planning.
Key Financial Reporting
Track, analyse and report your business income to examine resource usage, cash flow and more.
Business Exit Planning
Most business owners want to sell or exit their business one day. The question is what will it be worth and how can you maximise the value?
Strategic Financial Advice
Have an expert help with pricing, costing, margins, targets, interpreting management accounts
Growth Planning
A Virtual CFO can help you with growth and profit planning and can prepare projections for your bank or lender.
Systems & Processes
If you want to be freed up from your business, you need systems in place. Getting yourself, as business owner, ‘off the tools’ is vital to growing your business.
Increase your profits with our FREE Cash Flow Template.
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We have created an average of 51% profit increase.

A Virtual CFO for hire is a corporate gun; an elite financial freelancer available 24/7 to meet any business’s needs as they arise. These CFOs engage with clients in the most effective way, accessing accounts and spreadsheets via cloud-based programs and dispensing their advice over video streaming services like Skype or WhatsApp, as well as in person. In this way, duplication is cut, along with transport costs and time spent travelling to and from face-to-face meetings.

Read Case Studies

Virtuals CFOs Experienced With A Range of Industries Australia Wide

With our exclusive ‘Seven Key Numbers Analysis’ tool, we can quickly help identify improvements to significantly boost your profit and cashflow. We have created an average of 51% profit increase for our regular clients.

Printing & Manufacturing

Focus on improving systems, pricing, profit margins and equipment utilisation.


Focus on improving systems, labour utilisation, job profitability, profit margins markup, work in progress and quotes

Mechanical Engineering

Focus on equipment and labour utilisation, job management, profit margins, processes and systems

Freight Transport & Logistics

Focus on systems, processes, equipment utilisation, job management, profit margins

Building & Construction

Focus on labour utilisation, profit margins, job management, processes and systems

Wholesale and Distribution

Focus on equipment and labour utilisation, stock management, profit margins, return on inventory investment, systems


“He has taken the pressure off me. Net profit is growing and I’m confident our strategy can be implemented and turned into reality. I’m now living the dream - running the business remotely.”
Mike Brewill
CEO Velocity Electrical
“We’ve already made improvements of six figures! Our CFO On-Call’s experience has made a huge difference to our bottom line. He’s streamlined our processes and efficiency to better use our systems and people.”
Rodney Frost
Group GM lamson Paragon Group.
“We have the useful information we need to make the financial and business decisions at the right time. Our CFO’s input has led to a 27% improvement in profitability.”
Greg Jaques
GM Nolans Transport
“I was flying by the seat of my pants and not always enjoying the ride. One day great - the next day chaos. I was always putting out fires. I don’t want to go forward without my CFO On-Call. His blood is worth bottling!”
Richard Ching
“I’ve now got the confidence to grow the business. I’ve got lots of ideas about business direction and his input is great. Our CFO On-Call is a valuable asset who helps with the planning and ensures cost effectiveness.”
Francis Vigliante
“My CFO has provided me with a fantastic insight into the KPIs that really drive my business. We now have a better understanding of smarter pricing and the type of work that provides better margins.”
Kerry Matthews
CEO Powerex

let’s get started

Virtual CFO’s Australia Wide. Tell us about your financial challenges. We can talk by phone, online or in person.

Call 1300 36 24 36

Sales Profit Reporting FAQ’s

Aren’t the reports from my accounting system enough to guide me?
This means customised reporting and a properly set up chart of accounts in your system. A good CFO can easily set this up to give the best insight.
Doesn’t just selling more automatically improve profitability?
Many business owners focus lots of attention on making sales. This is great, but if they’re not profitable sales, the benefit can be lost by the time any of it gets to the bottom line. Not enough focus is given to cost and overheads management. Often more focus on these can have a much bigger impact than selling more!
How can a CFO help to increase sales?
Sales can be increased by other methods than just selling more stuff to the same people. They can be increased by analysing competitor pricing and introducing regular price increases. They can be increased by proper calculation of markup and margin… a very common mistake that has a bad effect on not just sales but profit too. ‘Non Financial KPIs’ are vital to increased sales. A CFO can help you to determine what they should be and set up systems for tracking and reporting.
My cash flow is a bit tight… how can I pay the fees of a CFO?
We often find money sitting in the wrong place i.e. not in business bank accounts. There are quite a few places it can be. We’re happy to discuss them with you and help you to move the funds more quickly into your business bank account, so that you can more easily pay all your expenses and grow your business more efficiently.
What are ‘non financial KPIs”?
Increased sales are generally driven by a set of ‘non financial’ KPIs, such as marketing activity, leads generated, opportunities/appointments generated, sales conversion rate etc. Setting up the system for measuring, reporting and managing such KPIs is easy for a CFO who can set up the data capture method and formulas to calculate the KPIs.

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