Sue Hirst

As a Co Founder of CFO On-Call, Sue Hirst understands that the secret to successful business financial management is ‘Your Net Income should Exceed your Gross Habits!!!’ Jokes aside, her objective is to translate complex financial concepts into ‘plain english’, to help business owners make sense of the numbers and use them to achieve better profit, cash flow and lifestyle.


Starting as a bookkeeper in the ‘80s-well before computerised accounting systems like MYOB and Xero, Sue managed client ledgers for an accounting firm.  Sue realised that many business owners had little or no financial training, they didn’t understand how money flowed through their business.

So in 1991 with her expertise in financial management, product/service development and human resource management she started a business financial advisory service, CFO On-Call.


Sue Hirst is now Australia’s most respected authority on small business finance.  Offering business owners with a turnover of $2m to $100m annually, affordable and effective ways to gain control of their finances.


Sue’s vision is to strengthen the nation’s economy by working with SME business owners to achieve outstanding results. Sue quickly recognised the need amongst SMEs for financial help and sought others from a similar background to join her in her quest.  Sue and the team of CFOs have achieved an enviable track record in helping clients to improve their profits, cash flow and growth exponentially.

Whilst the CFOs are all qualified… coming from a commercial background… Sue’s degree comes from ‘the university of life’. A thirty year degree!

CFO On-Call can be contacted on 1300 362 436 or