Isn’t my business just worth what someone is willing to pay?


The sad fact is that most business owners overvalue their business, due to their emotional, time and money investment over sometimes many years. On the flip side a potential buyer looks at it as a cold hard business transaction that needs to deliver the right return on investment. Unfortunately there is often a big gap between the two numbers. There is a great opportunity to build up the value someone is willing to pay if the business is set up with a business sale in mind.