CFO On Call · Partner

Prem Arul

NSW Partner

Elevate your financial strategy and drive exceptional growth with Prem's CFO expertise.

IndustriesAdvertising/Marketing, Banking, Construction, Government

Unlock powerful financial leadership with Prem, a CPA and ACCA-qualified finance professional with an MBA from AGSM and over 20 years’ experience in technology, media, and public sector organisations, which operates in the construction, licensing, and compliance industry. Prem is your ideal CFO Partner, known for transforming finance operations, optimising reporting, and providing strategic insights that empower senior leaders to make informed, data-driven decisions.

Key Expertise:

  • Strategic Finance Management: Provides end-to-end financial stewardship, P&L ownership, and actionable insights that drive business performance.
  • Insightful Reporting: Delivers clear, executive-level analysis through management and statutory reporting, dashboards, and variance analysis.
  • Regulatory Compliance & Governance: Ensures adherence to AASB, IFRS, SOX, and internal control standards across complex organisations.
  • Budgeting & Forecasting: Leads accurate and efficient budgeting, rolling forecasts, and long-range planning aligned with organisational strategy.
  • Leadership & Team Development: Builds high-performing finance teams, mentors staff, and fosters a culture of accountability and continuous improvement.
  • Financial Systems & Analytics: Optimises ERP systems, BI tools, and reporting processes to enhance efficiency, accuracy, and decision-making.
  • Stakeholder Management: Acts as a trusted advisor to C-level executives, driving strategic outcomes through effective communication and collaboration.

Achievements:

  • Samsung Ads APAC: Designed advanced dashboards and forecasting models to track sales performance, improving forecast accuracy and visibility for regional leadership.
  • IPG Mediabrands: Automated monthly deferred revenue modelling, reducing manual effort by 40%; streamlined reporting processes with SAP BW and Analysis tools, cutting report prep time by 50%.
  • NSW Government: Delivered $50M+ IT investment support and ERP transformation projects; implemented cost recovery frameworks, achieving 15% operational savings.
  • HSBC & Deloitte: Led finance operations and ERP changeovers in banking and professional services, strengthening financial controls and governance.

Professional Skills

Technical

Media and Marketing

Government & Public Sector

Accounting & Audit

E-Commerce

Retail

Discover the power of an hour with Prem Arul