Philip Wilson
VIC Partner
If you’re looking to grow your business but feel held back by financial complexity, compliance pressure, or inconsistent cash flow — I can help. With over 20 years of experience leading finance functions for global and local businesses, including senior roles at SodaStream (PepsiCo), As a CFO On Call Partner, I specialise in helping business owners get the financial fundamentals right, so they can scale with confidence and control. Here are just a few of the core areas I focus on to set businesses up for sustainable growth:
- Accurate and meaningful financial reporting – giving you clarity on where the business really stands
- Cash flow management – so you can confidently plan ahead, ride out the tough months, and seize new opportunities
- Budgeting and forecasting – using real data to guide smarter decisions and strategic growth
- Cost control and margin improvement – understanding your true costs and boosting profitability
- Internal processes and compliance – ensuring your systems are efficient and your business meets tax and regulatory requirements
Here are a few examples of how I’ve helped businesses in the past: FMCG & E-commerce Business (SodaStream) As Finance Director, I led a major finance transformation after a global acquisition. I helped streamline month-end reporting from 10 days to just 2, implemented tighter internal controls aligned with PepsiCo global standards, and improved visibility over cash flow and inventory—supporting the business through 20%+ annual growth.
Shipping & Logistics Business (Strait Link) During a major ERP transition, I helped restructure the finance team, introduced clear reporting systems, and ensured accurate forecasting during a period of operational change. This helped the business maintain financial control and meet bank reporting requirements.
Multiple Entities Across Australia & NZ I’ve managed compliance and reporting for several Australian and NZ entities, including tax, audit, and statutory reporting. My hands-on approach means I don’t just give advice—I roll up my sleeves and work with you to implement practical solutions. If you want a CFO Partner who brings global experience, local knowledge, and a down-to-earth, results-driven approach—I’d love to hear from you. Let’s talk about how we can strengthen your financial foundation and set your business up for long-term success.
Discover the power of an hour with Philip
