CFO On Call · Partner

Simona Hughes

WA Partner

At CFO On-Call, Simona brings together deep technical expertise and real-world experience across complex, fast-changing businesses. She knows how to step into challenging situations, cut through the noise, and guide leaders with practical financial insight they can act on with confidence.  

IndustriesTechnology (SaaS, fintech, platforms) eCommerce & Retail, Construction, Engineering, Real Estate, Manufacturing & Logistics, Professional & Business Services

Simona Hughes is a highly experienced Chief Financial Officer with over 25 years of experience across Australia and internationally. She has worked across tech, eCommerce, property, engineering, and service-based industries, helping businesses make smarter financial decisions and grow sustainably.

Since 2016, Simona has worked as a Fractional CFO, partnering with SMEs and growing businesses to improve financial clarity, strengthen cash flow, and support better decision-making. Her key strengths include financial strategy, forecasting, budgeting, cash flow management, capital raising, and performance reporting.

Alongside her CFO work, Simona is the Managing Director of Financial Utilities Group Pty Ltd, a boutique accounting and advisory firm based in Perth and Dunsborough. She leads the business while continuing to work hands-on with clients.

Simona is known for quickly stepping into complex businesses, stabilising financial performance, and putting in place practical systems that help leaders gain control and confidence.

Core expertise includes:

Financial strategy, cash flow management, forecasting and budgeting, capital raising, profitability improvement, M&A and restructuring, risk and compliance, and executive reporting.

Career highlights:

Simona has supported fast-growing and established businesses across Australia and the UK, including roles with Evari Tech, Dinner Twist, Integrated Managed Services, CFO Centre Australia, and Prompt Engineering. She has also held senior finance and investment roles with organisations such as Lloyds Banking Group (UK), Europa Capital, Westfield, KPMG, and Serono.

With her breadth of experience across Australia and the UK, Simona helps businesses make confident financial decisions, improve performance, and build long-term, sustainable growth.

Connect with her to strengthen your financial strategy and drive better business outcomes.

BOOK A FREE CHAT WITH SIMONA

Professional Skills

Technical

Media and Marketing

Government & Public Sector

Accounting & Audit

E-Commerce

Retail

Discover the power of an hour with Simona Hughes