How CFO On Call Parter, Vivek Sood, Helped a $40M+ FMCG Business Secure Critical Bank Funding!!
I would like to share a powerful story from one of our Virtual CFOs, Vivek Sood, that really highlights the value of bringing the right financial expertise to the table—especially during critical growth phases.
Vivek was engaged by a fast-growing, family-owned FMCG business with over $40 million in annual turnover and a portfolio of 200+ branded products. The business was scaling rapidly, and while demand for their products was surging, they hit a major roadblock: they needed additional bank funding to support their expansion but couldn’t get it across the line.
The sticking point? Despite having an in-house CFO, they were unable to produce a compliant and accurate 3-way forecast—a critical requirement for securing funding from financial institutions. Without this, conversations with the bank stalled, and their growth plans were at serious risk. That’s where Vivek stepped in…
As a seasoned Virtual CFO with deep experience in financial modelling and strategic forecasting, Vivek quickly immersed himself in the business. He worked closely with their internal finance team, took time to understand the operational model and growth plans, and within a short timeframe, delivered a robust 3-way forecast that met the bank’s compliance standards.
But what’s even more impressive is what the model revealed—a significant cash shortfall that had gone undetected. With this insight, the business was able to present a far clearer and more compelling case to the bank, not just ticking the boxes, but truly demonstrating their financial readiness for further funding.
The result? The funding was approved. The business was able to continue investing, meet demand, and maintain their growth momentum.
Vivek’s role didn’t stop there. Recognising the value he brought, the business invited him to stay on as their ongoing Virtual CFO—and he continues to provide strategic financial leadership to this day.
Stories like this show just how crucial the right financial guidance can be—not only to unlock funding, but to uncover blind spots, improve decision-making, and build a stronger, more resilient business for the long term.
A well-constructed 3-way forecast can do more than unlock funding; it can also bring clarity, mitigate risk, and build a stronger foundation for long-term success.
