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You need a ‘clear headed’ plan to cope with this
situation and come out the other side intact.
Obviously there will be many businesses that
won’t make it, however many will come through
this, if they employ a sensible survival strategy
and maintain a high level of determination.
The only certainty that’s emerging throughout this crisis, is that we all need to learn to live with uncertainty!
Uncertainty doesn’t have to mean being unprepared. It means we need to consider several potential scenarios and be prepared to cope, as well as possible, with each.
Perhaps the best place to start is with the ‘worst case scenario’, so that you can build from there to cope with the worst, best and most likely scenarios.
Have you ever worked out what the finance function in your business really costs? When you analyse it and review the cost and effectiveness of each aspect, it can be quite an ‘eye opener’.
Over the years I’ve worked with many business owners, and it’s very interesting
how many times I find the same gaps in the way they operate. The basics are
often missing... even in those that are performing well.
If you run a B2B services business it is likely you
have spent most of your professional life building
this business from the ground up. Despite the fact
that you have achieved great revenues and you are
typically meeting your monthly targets, you are not
always seeing these results reflected in your bank
account. Even worse, July comes around and your
tax return states that you’ve made a profit, which
means you now owe the ATO money but those funds
simply don’t exist in your bank account!
Despite the fact that you have achieved great revenues and are typically meeting your monthly sales targets, you are not always seeing the profit and cash flow reflected in your bank account.