CFOs know how cash moves through a business and how to speed it up or slow it down to suit the situation.  They are totally dedicated to proactive focus on managing cash in a business, to ensure it doesn’t run out and there is enough to handle growth without the headaches.

CFOs are great at facilitating discussions with suppliers, lenders, investors, landlords etc. to negotiate the best possible terms for the business, to maximise Cash Flow effectiveness.

They are also very adept at seeing Cash Flow improvement opportunities quickly.  Due to their decades of experience… they know what to look for to quickly free up cash in any business.